It is because Amazon still has a poor reputation in terms of diversity. Still, Amazon may need to take more efficient steps like Pivot to support its employees. Setting too tough performance measures is profitable financially, but in terms of HRM, leads to disengagement. If they subject their employees to high pressure situations, they must also care for their well being and career. The wisest thing for big employers is to take a balanced approach. This is a positive step by Amazon which has been known for rewarding the best performers and firing under performers. Apart from it, Amazon has also focused on improving HR management by using cloud based services to better its HR management capabilities. Their task is not straightforward and so the employees need support to manage the rest affairs. This can be considered a wise step by Amazon for pressure is sometimes higher than the customers can imagine inside the technological companies. The program assigns such employees to inside counselling and in-house career counselors who assist them manage their jobs and career better. Pivot is actually a retraining program that is aimed to provide struggling employees with a lifeline before they decide to quit. As an employer, Amazon has been known for maintaining an environment that favors only the best performers. However, this could be an attempt to manage it employees and its reputation. Rather than throwing them out, Amazon is now helping them perform with a new training program called Pivot. Rather than using the rank and yank system, Amazon has invested in performance improvement plans that are going to help it better manage its under-performing employees. While it cannot be called a giant step, still Amazon may have taken the first step towards managing its employees better. However, it seems pressure from external and internal sources has worked. If Amazon employees do not remain long with it, then it is mainly because of the ruthless culture and management practices. Such cultures and cultural norms inside the organizations become a source of dissatisfaction for employees leaving them feeling demoralized. Both the organizations have followed a performance oriented strategy which once used to be the norm at Apple. This often leads to employee disengagement. The problem with the management styles of Microsoft and Amazon has been that while they are well known companies, they are stiff in terms of setting performance standards. The focus has to be on keeping the employees happy and satisfied to retain them longer. There are other difficulties too that arise from poor HR management. Despite trying its best the company has not been able to control the high turnover rate. It is known as a white male dominated organization. Amazon’s record is not so impressive in terms of HR management.
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